SMART Marketing Goals to Fuel Your Business Progress

Businesses should periodically look back and reflect on how well the organisation has achieved their goals in the past year(s), and have a clear plan of what they want to accomplish in the near future. This is where SMART goals come in, and they should be specific, measurable, achievable, relevant and time-bound – to ensure the longevity of your business.

1. Specific

Setting specific goals enables you to have long-term vision and short-term motivation, while also allowing you to better organise and make better use of your time and resources! For instance, if your goal is to increase engagement, state a specific number you would like to reach and give a specific date to achieve that goal by.

2. Measurable

For a goal to be successful, you have to be able to track your progress so as to not lose sight of it. Keep an organised record of how things are going so that you can look back and refer to it anytime.

3. Attainable

While we are always encouraged to dream big, make sure that your goals are realistic and achievable. This is to prevent morale from being dampened, while maintaining focus and motivation! However, keep in mind to also ensure that your goals are not too simple, lest you get bored and lose motivation in achieving it.

4. Realistic

Having a good understanding of the abilities of you and your team is the key to creating a realistic goal that you guys can achieve. Be clear about your current business needs and strive to set a goal that can solve the problems that your company is currently facing, which also fuels a greater sense of importance and urgency.

5. Time-bound

Lastly, give an appropriate timeline by which you plan to achieve each of your marketing/business goals. This can help you with creating a proper schedule as well as to encourage a steady progress!