Understanding the Creative Marketing Process

They say teamwork makes the dream work, which is especially true when it comes to creating a successful marketing campaign. It is seldom the labour of one person, or even two.

To create your own successful marketing campaign, you must first understand the creative marketing process and the people involved. So now, let us take you through the various roles throughout a creative marketing process!

Marketing specialists and creatives

A marketing specialist will be in charge of gathering, interpreting and discerning patterns from collected data, and in turn, simplifying key findings and passing it on to the marketing creatives for them to use for marketing purposes as well as to capture the target audience to drive sales conversion and promote brand awareness.

Copywriters and Designers

Other foundational creative marketing roles include those of the copywriter and designer. Copywriting is the act of writing text for the purpose of advertising or other forms of marketing, whereby the product is presented in a written format that aims to help the marketing team and the client to increase brand awareness and ultimately persuade a call to action, as well as any other objectives the client requires. It is also part of the copywriter’s responsibility to interpret data and present it in a way that is easy to comprehend by a layman, be it business partners or consumers.

Once a cohesive narrative has been created, the copywriter will then pass his/her work to the next creative: the designer. The designer’s core duty is to convey the message using a visually-appealing presentation – essentially, a graphic that enhances and expresses the written content – that would instantly attract the attention of the target audience.

Creative Director

The creative director will be the one who takes charge of the entire marketing process and sets the pace for the tone and pace of the project, ensuring that there is a balance between employee welfare and meeting project objectives.

The creative director must also keep in mind the essence of what is needed to be conveyed without getting sidetracked, and sees to it that the design and text to corresponds with each other.

Hence, when building your own creative team, be sure that it is equipped with both solid research and creative expression! It also helps to be receptive to feedback so that you and your team can progress further!