How to Build Your Brand Through Facebook Live

Today, social media is no doubt an integral part of our everyday lives, we basically live and breathe it. Therefore, it is of no surprise that social sites like Facebook have an approximate usage rate of hundreds of millions every month, giving way to a relatively new marketing tactic to boost sales – Facebook Live. 

  1. Collaborating with influencers 

Engaging influencers to conduct a livestream with your brand does not only increase the persuasiveness of your product’s effectiveness, but also allows you to tap on a particular influencer’s audience, which could be valuable as it is a group of people that you may not have access to otherwise. This can help heighten your brand awareness, an essential aspect in fierce competition of today’s marketing landscape.  

So how do you decide on an influencer? You look at their relevance to your industry or product, and if their characteristics fit that of your target audience. In addition, if the influencer’s audience is already familiar with the industry your product is in and are interested in it, it could provide you with a higher possibility of connecting with them and winning them over as customers.

  1. Engagement  

Facebook Live is a livestream session of a casual nature that allows interested users to tune in and communicate with the seller, thus boosting the brand and increasing its subscribers. 

However, since it is in real-time, it is important for brands to take steps to ensure the livestream proceeds as smoothly as possible, without hiccups such as awkward silences. It is good for the hosts to have talking points and a conversational structure laid out before starting a livestream. By doing taking these proactive steps, it not only helps to reduce the risks of mistakes but also enables the hosts to better engage with the audience in a seamless and stress-free manner. 

To start, you may engage your audiences by asking for their opinions and thoughts or respond to the most pertinent comments from viewers to let them know that you see them and it is not just a one-way thing. This way, you can connect with your target audience on a more personal level, making it less mundane for them while also raising the relevance of your brand.

  1. Authenticity 

Transparency is the way to go. No one likes to be kept in the dark or be lied to, and the same thing applies to marketing your brand. Make clear the source of your product or what it is made from, for instance. This is because authenticity is a primary factor for consumers when deciding to follow a brand. Hence, try to be true to your brand and your audience, and your sincerity will definitely not go unnoticed.