The Changing Ways of Online Shopping

With the onslaught of the COVID-19 pandemic, comes the evolution of the way consumers shop. Gone were the days when one has to head down to brick-and-mortar shops to purchase something they need.

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Marketing Done Right: Not just Talking the Talk but also Walking the Walk

With modern consumers being increasingly politically and socially conscious, companies will not have it as easy as in the past. Instead of merely paying lip service of ‘standing in solidarity’ or ‘condemning’ certain acts, these claims now have to be back by action..

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The Revolution of Creativity in Today’s Marketing Landscape

With myriads of new products entering the market and the bar for consumer satisfaction being constantly raised, today’s marketing strategies have become even more complex and rigorous, where companies will have to go above and beyond to capture the attention and interest of consumers through various methods

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The 4 Aspects of Market Segmentation

Market segmentation is a process of narrowing a broad market into smaller sub-groups to make it easier for companies to cater to more specific target audiences, and can be categorised based on common defining characteristics of your choice.

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SMART Marketing Goals to Fuel Your Business Progress

Businesses should periodically look back and reflect on how well the organisation has achieved their goals in the past year(s), and have a clear plan of what they want to accomplish in the near future.

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Understanding the Creative Marketing Process

They say teamwork makes the dream work, which is especially true when it comes to creating a successful marketing campaign. It is seldom the labour of one person, or even two.

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Factors to Help Decipher Your Market Environment

Gaining insight into your market landscape allows you to cope with uncertainties and come up with measures before problems even arise, and you can do this through marketing environmental analysis

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5 Ways to Create an Effective Marketing Creative Design

Creative marketing is the act of providing something that will offer your audience an inspiring experience.

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Make Your Brand the Talk of the Town with TikTok

TikTok – the app that almost everyone is talking about right now, it is a platform where users may post short but punchy videos (around 15 seconds long) to match the attention spans of current consumers.

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Your Guide to Advertising on Instagram

With Instagram being one of the most popular social media platforms in recent years, which places an emphasis on visuals rather than text, brands are now utilising it to tell visual stories using various advertisement formats (either a static photo or video on the IG feed or via IG Story), and many advertisers have seen this platform yielding higher ROI as compared to other advertising channels.

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