A Guide to Conversion Marketing

Conversion marketing is a tactic that aims to convert your target audience into performing a desired action, which in this case is becoming your customer.

Read More


How to Build Your Brand Through Facebook Live

Today, social media is no doubt an integral part of our everyday lives, we basically live and breathe it.

Read More


Generational Marketing: How Age Impacts Consumer Behaviour

With various generations of consumers within a society, generational marketing allows brands to target a specific generation of people based on their upbringing, attitudes and preferences, which is a crucial element of any business activity.

Read More


Gender Differences in Advertising

Advertising and reaching out to your target audience can be broken down into many aspects, including gender.

Read More


The Changing Ways of Online Shopping

With the onslaught of the COVID-19 pandemic, comes the evolution of the way consumers shop. Gone were the days when one has to head down to brick-and-mortar shops to purchase something they need.

Read More


Marketing Done Right: Not just Talking the Talk but also Walking the Walk

With modern consumers being increasingly politically and socially conscious, companies will not have it as easy as in the past. Instead of merely paying lip service of ‘standing in solidarity’ or ‘condemning’ certain acts, these claims now have to be back by action..

Read More


The Revolution of Creativity in Today’s Marketing Landscape

With myriads of new products entering the market and the bar for consumer satisfaction being constantly raised, today’s marketing strategies have become even more complex and rigorous, where companies will have to go above and beyond to capture the attention and interest of consumers through various methods

Read More


The 4 Aspects of Market Segmentation

Market segmentation is a process of narrowing a broad market into smaller sub-groups to make it easier for companies to cater to more specific target audiences, and can be categorised based on common defining characteristics of your choice.

Read More


SMART Marketing Goals to Fuel Your Business Progress

Businesses should periodically look back and reflect on how well the organisation has achieved their goals in the past year(s), and have a clear plan of what they want to accomplish in the near future.

Read More


Understanding the Creative Marketing Process

They say teamwork makes the dream work, which is especially true when it comes to creating a successful marketing campaign. It is seldom the labour of one person, or even two.

Read More