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Gaining insight into your market landscape allows you to cope with uncertainties and come up with measures before problems even arise, and you can do this through marketing environmental analysis

Creative marketing is the act of providing something that will offer your audience an inspiring experience.

TikTok – the app that almost everyone is talking about right now, it is a platform where users may post short but punchy videos (around 15 seconds long) to match the attention spans of current consumers.

With Instagram being one of the most popular social media platforms in recent years, which places an emphasis on visuals rather than text, brands are now utilising it to tell visual stories using various advertisement formats (either a static photo or video on the IG feed or via IG Story), and many advertisers have seen this platform yielding higher ROI as compared to other advertising channels.

On top of being a nifty tool that allows you to share your thoughts and connect with family, friends and acquaintances (and fans perhaps?),

Navigating your way through the world of social media metrics can be confusing, but highly essential, nevertheless. While the key metrics of each social media channel can vary, here are some crucial things one can take note of when utilising the online platforms for business campaigns, to find out whether your social strategy is hitting the right notes.

Advertising helps a business to earn profits by enabling more people to find out about the products and services, which results in more sales. It also helps consumers in decision-making when it comes to which products and services to buy.

Advertising is one of the key marketing communication tools that is used to shed light on products, services, opinions, or causes, for the purpose of persuading the public to respond in a particular way towards what is advertised.

Stay ahead of the curve and keep up with the challenging business environment of today by getting familiar with these common issues to pre-empt business obstacles and forge towards long-term growth.

With over two billion users worldwide, Facebook is currently the most prolific social network, meaning that there is a high possibility of your target audience owning a Facebook account, which makes it an ideal site to elevate your business on.